“Location, Location, Location but no Kirstie Allsop” was one of the tweets made by an attendee at today’s Council Websites ’09 event held at London’s Olympia.
She wasn’t available today, so I was standing in for her. Must say I was sorry that the individual was disappointed at her absence!
I duly took to the stand at 10.35 this morning to present my take on Find My Nearest (FMN) facilities from a citizen perspective, and was then followed by Dane Wright from the London Borough of Brent who discussed that council’s approach to providing location-based information resources.
I’ve included my speaker’s notes in my presentation which is available to download from Slideshare so that you can glean the gist of the presentation if you weren’t there!
I was not in the best frame of mind this morning. My back was hell this morning and despite having popped copious quantities of painkillers it was a struggle. I needed my crutch for support today, the first time I’ve had to rely on it for some time. Indeed, I left the event soon after my session had completed as I was in too much pain to remain for the day. Very disappointed about that.
During the event many people were tweeting commentaries similar to the Kirstie Allsop remark above. Some commented that I was being too negative about certain websites, that I should be focusing on best practice examples.
But I disagree with these views. My approach today was to take the citizen perspective, what the real end user would experience when trying to use a council’s find my nearest facility (if they could find it).
If you were there you probably thought I was being negative about Thurrock, North Down and North Lincs, but I wasn’t – honest! I felt it important to build a picture, moving from not so good promotion and usability to better examples of FMNs out there.
Both Thurrock and North Lincolnshire councils provide comprehensive location-based resources, and as I highlighted I was delighted to find Thurrock includes cemeteries and North Lincs’ FMN has cross-selling of other website resources down to a fine art. It’s just a shame that neither site promotes the availability better, particularly on the homepage. To illustrate this, I showed homepage promotion examples from West Oxfordshire, Salford, Eden, Harrow, Torfaen and Brent.
I noted one tweet which suggested a degree of bias towards Salford’s implementation. Well, in my defence, I thought it better to declare an interest up front rather than say nothing.
My all-time favourite remains West Oxfordshire’s FMN promotion (particularly the homepage graphic), integration and level of property detail provided. It is, I think, a benchmark for others to strive for.
I duly handed on to Dane and he did his piece. A couple of questions followed from the audience, none directed at me (was it the pained expression on my face that stopped people from asking me anything?).
I did regret having had to leave much earlier than I had planned, but not before I’d had an opportunity to catch up with my old team from Salford (SM, BM and AG), a happy reunion indeed, and Craig Stevens from Incredibly Useful.
Just before I departed I was very pleased to meet Rachel Davis from Medway Council and have a brief chat with her about their own plans for a website development. I’d been hoping to meet the great Simon Wakeman today, but Rachel more than made up for his absence!!!
A big public thank you to Dane for his help and support and in putting together today’s presentation!